The Get Automated Podcast Episode 67 is here. Download and listen to this week’s episode as your host Kelsey Bratcher and his guest Keith Perhac Founder of Segmetrics. This episode is all about data. Why is it important to collect data on your sales process, how to insure that your data is valid, what can you do to leverage that data now that you have it. They also dig into custom direct mail and how to shake things up by going old school. Also as a bonus Keith and his team cooked up a killer offer if you want to sample the power of Segmetrics. Be sure to check it out at https://segmetrics.io/hi/get-automated/

The best way to find more about Keith Perhac go to https://www.linkedin.com/in/keithperhac or you can check out Segmetrics https://segmetrics.io

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Pro Tips

Where I think it becomes super valuable to be able to see what people are doing. Send that in to Facebook or Google do that retargeting and bring them back and then be able to measure for every dollar I spent how much money did I make back?
– Keith Perhac

It’s the same with Facebook. They’re only going to track 30 days in.
– Keith Perhac

Quotes

I had a client that was running Google AdWords and Facebook and they were doing utm’s and providing attribution details, but they were short-sighted because they had an offline sales process where sales people are involved.
– Kelsey Bratcher

I was working on conversion rate optimization. So that’s building landing pages that improving them, seeing if funnels convert better, changing out emails and strategies, if people go to a webinar do they convert more than someone who doesn’t.
– Keith Perhac

It made me realize the CRMs they have reporting but they don’t have comprehensive reporting because it’s not their core competency. Good reporting does not make them more money because it is not the main thing that they do.
– Keith Perhac

Like I’m used to like 20 campaigns all talking to each other sending people back and forth stop and start tags like this is this is the most straightforward thing I’ve ever seen. This is wonderful.
– Keith Perhac

What’s even crazier if you think about something that would have cost $200,000 to $300,000 to make ten years ago is now free
– Kelsey Bratcher

Links

Infusionsoft
Zapier
Drip
Mail Chimp
Clearbit
Full Contact
Google Data Studio
Google Analytics
Click Funnels
Active Campaign
Autopilot HQ
Hubspot
Agile CRM
Segmetrics
Lob
Google Docs
Heap
SendGrid

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Kelsey Bratcher

Author Kelsey Bratcher

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